Sample audit — format demo, not a real business
ExM & CO.
Presence Snapshot

Your online presence, at a glance.

Sample audit · Toronto restaurant · September 2026 · name and handles withheld

Executive summary

This restaurant’s online presence is in genuinely strong shape. A five-figure Instagram following — an active feed — a fast-loading website. One small opportunity stood out.

A look at the presence

Real audits include captures of the site and profile, exactly as guests see them.

Sample audit visual — moody restaurant dining room
Sample visual — real audits show the business’s own site and profile
85/100
Overall snapshot
8 automated checks · sample
85/100
Website
title, copy, ordering, menu, mobile, speed, locale
100/100
Instagram
feed activity + profile

Snapshot

Business
Toronto restaurant (sample)
Instagram
Withheld
Area
Toronto
Cuisine
Contemporary Canadian
Website
Withheld
IG followers
30K+

What’s working

Genuine strengths we found — worth celebrating.

✓
Mobile-friendlyThe site adapts to phones — where most guests find them.
✓
Menu is readable on the siteDishes live as real page content — easy to browse, easy to find on search.
✓
Loads fastQuick to open — visitors are welcomed, not kept waiting.
✓
Polished presentationTitles and copy read finished — the site feels cared for.
✓
Active on InstagramA living feed keeps them top of mind with guests.

Quick wins

Easiest first — each one concrete, each one worth doing.

A small project

Ordering, around the clock

Start here: Add one order-online path — a delivery-partner link is the fastest start.

What we saw: No order-online link, button, or delivery mention found
That’s the whole list — everything else is already in great shape.

A taste of our work

One line from the Instagram bio, rewritten in the business’s voice. This is the level of care we’d bring to a whole presence.

Concept — just a taste
Bio today (sample)

“Family-run restaurant in downtown Toronto. Good food, good people. Reservations below.”

Our rewrite

“Downtown Toronto, family-run — the kind of room regulars are made in. Reservations below.”

Want a hand with any of this?

We help businesses turn their online presence into regulars — content, socials, websites, and the systems behind them.

Get your free audit ← Back to ExM & Co.

Sample audit prepared September 2026. Business name, handle, and website withheld — real audits are private to each business.